Consistency is often the foundation of a healthy career when it comes to Britrock. THE BREW have been around for over 10 years with zero line-up changes and have churned out six, fine and varied studio albums as a result. The trio hailing from Grimsby, Northern England also have a reputation as an excellent live act that is capable of turning every European club into a sweat-drenched rock hellhole. Art Of Persuasion proudly displays the band’s influences – everything from Led Zeppelin to Wolfmother. Yet, the record easily avoids schlocky retro clichés. That said, while fuzzy, killer tunes such as “Gin Soaked Loving Queen” and “Excess” may have been raised on that sweet ‘70s spirit, THE BREW rightfully consider themselves modern rockers with classic roots. High-energy, timeless, and brimming with unforgettable hooks!